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1'

One Minute

"One minute of video has the same value and impact as 1.8 million words."

Dr. James McQuivey of Forrester Research.

66%

Travellers Watch Films

According to a Think with Google Report, 66% of users watch videos when thinking of taking a trip. 65% watch it when choosing a destination.

86%

Businesses use video

According to Wyzowl, 86% of businesses use video as a marketing tool.

To celebrate the World Tourism Day 2022, CIFFT and TSTT present the new edition of "The Influence of Travel Video Marketing", an eBook that aims to increase the conversation about the importance of video in tourism promotion and become a benchmarking platform for successful audiovisual campaigns and the latest trends on tourism communication.

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